Concept: Find out what you really want.
Book: Unlimited Power
Author: Anthony Robbins
Category: Personal Achievement
Rating: 9/10

Concept: How to find out what you really want?

Who doesn’t want to live his dream? As Robbins states it simply: “Winning starts with beginning.” Robbins provides a framework to dramatically change the way you live your life. The main idea to decide what you really want in life is to set goals that inspire you. These goals need to follow five rules:

  1. State your outcome in positive terms: say what you want to happen not the other way around.
  2. Be as specific as possible: How does your outcome look, sound, feel, smell? Sensory thoughts empower your brain to create desire.
  3. Have an evidence procedure: Know how you will look, feel, see and hear when you’ve achieved your goal.
  4. Be in control: the positive outcome must be independent from other people’s behavior.
  5. Verify that your outcome is ecologically sound and desirable: your outcomes must benefit you and other people.

BooksinBusiness comment on How to find out what you really want?

The beginning of the year is a perfect moment to introduce for the first time a powerful concept of Tony Robbins. This master in the technology of success has made a huge impact in the way I lived my life personally and professionally. Although Robbins is not always the original author of all the introduced concepts, he manages to inspire you with the most essential coaching principles.

The central idea when reading Robbins is the extremely underestimated link between the body and the mind. For me this is the secret link to make dreams actionable and come true; positive thoughts trigger our body and a body full of energy triggers our mind and actions.

A couple of years ago, during a quite intense period of uncertainty for our consultancy business (, Robbins triggered me with the following quote: “What would you do if you knew you could not fail.” Thinking about this for some days made me conclude that negative thoughts like “There’s a crisis / my network is not big enough yet / I took too many risks too soon etc.” were inhibiting myself from realizing my goals. What if I knew I could not fail? Of course I would take immediate action that would lead me one step closer to get my goal.

The following 12 steps were a great help for me to clarify my path. For those who are interested in this topic I strongly recommend to read the Seven Habits of Highly Effective People by Stephen Covey, which I will discuss soon in this blog. Some of the exercises in the latter book provide you with structure regarding the different roles you want to play in your life. There’s a great match between the definition of your roles proposed by Covey and the model of making them concrete by Robbins.

This is Robbins’ path to find what you really want and to take passionate action:

  1. Start by making an inventory of your dreams, the things you want to have, do, be and share.
  2. Go over the list you made, estimating when you expect to reach those outcomes.
  3. Pick out the four most important goals for you for this year.
  4. Now that you have a list of your key goals, review them against the five rules for formulating outcomes.
  5. Next, make a list of the important resources you already have at your disposal.
  6. When you’ve done that, focus in on times you used some of those resources most skillfully.
  7. After you’ve done all that, describe the kind of person you would have to be to attain your goals.
  8. Next, in a few paragraphs, write down what prevents you from having the things you desire right now.
  9. Take the time now to take each of your four key goals and create your first draft of a step-by-step plan on how to achieve them.
  10. Come up with some models. (They can be people from your life or famous people who’ve achieved great success.)
  11. Now create your ideal day. (Describe the day from waking-up to climbing into bed at the end of a perfect day).
  12. Finally, design your perfect environment. (Describe the perfect conditions, place, people, support etc. without any limitations).

“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” Henry Ford.

BooksinBusiness take-away: Living your dreams is possible, take action and think of what you would do if you knew you could not fail.