Make your story sticky using 6 principles (S.U.C.C.E.S).

Concept: 6 principles of sticky stories.
Book: Made to stick
Author: Chip Heath & Dan Heath
Category: Self Development & Entrepreneurship
Rating of the concept: 8,5/10

Concept: 6 principles of sticky stories.
Apply this concept and you will change your way of communicating forever. The idea of the acronym S.U.C.C.E.S is an elaboration of Malcolm Gladwell’s concept of stickiness in his popular book ‘The Tipping Point’.
With S.U.C.C.E.S, Chip and Dan Heath refer with each letter to a characteristic that can help make an idea “sticky”:

Hiring or getting hired? Remember the 4-Es & Passion.

Concept: The 4-E and 1-P framework.
Book: Winning.
Author: Jack Welch
Category: Organizational Design, Strategy & Management, Human Resources, Entrepreneurship.
Rating of the concept: 8/10

Concept: The 4-E and 1-P framework.
Jack Welch was one of the leading managers of the 20^th Century. He was Chairman and CEO of General Electric between 1981 and 2001. During his tenure at GE, the company’s value rose 4000%. In 2005, at the age of 70, he wrote Winning, an inspiring synthesis of lessons this inspiring management Godfather learned during his career. For hiring brilliant new team members, Welch proposes the 4 Es and 1 P framework:

Whatever you do, start with why? (biologically explained)

 

Concept: The Golden Circle
Book: Start with Why. How Great leaders inspire everyone to take action.
Author: Simon Sinek
Category: Strategy & Management, Organizational Design, Personal Achievement, Entrepreneurship, Human Resources
Rating of the concept: 8,5/10

Concept: The Golden Circle

Entrepreneur Simon Sinek made an intriguing simple discovery that the impact of our communication is biologically determined. An idea that was spread a couple of years ago during one of the famous TED events. Ever since this TED talk, the idea of the Golden Circle is rapidly spreading the world and seems to be contagious.

How to find out what you really want and start living the dream?

Concept: Find out what you really want.
Book: Unlimited Power
Author: Anthony Robbins
Category: Personal Achievement
Rating: 9/10

Concept: How to find out what you really want?

Who doesn’t want to live his dream? As Robbins states it simply: “Winning starts with beginning.” Robbins provides a framework to dramatically change the way you live your life. The main idea to decide what you really want in life is to set goals that inspire you. These goals need to follow five rules:

Answer one question to find happiness.

Delivering Happiness by Tony Hsieh.

Concept: Profit, Passion, Purpose
Book: Delivering Happiness
Author: Tony Hsieh
Category: Entrepreneurship
Rating: 7,5/10

Concept: Profit, Passion, Purpose
Profit alone is not what makes companies and its employees successful and happy. An element like in-depth relationships and strong human company values creates necessary passion. Next to that,

Everyone can be an entrepreneur.

The lean start-up

 

Concept: Startup success can be engineered
Book: The lean startup
Author: Eric Ries
Category: Entrepreneurship
Rating: 8,5/10

 Concept: Startup success can be engineered

Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process. This means it can be learned,

Looking for great results?

Book: From Good to Great
Author: Jim Collins
Category: Strategy & Management
Rating: 9/10

Concept: The Flywheel

The flywheel illustrates the idea that great companies are different from good companies in the way they operate in a consistent way.